Samsung to unveil new Music Studio speakers in Las Vegas

Samsung Electronics will unveil its new wi-fi speaker, Music Studio 5, at The First Look event in Las Vegas on January 4, 2026, two days before CES 2026. The company plans to also introduce Music Studio 7 and other soundbar products during the event.

Samsung Electronics is gearing up for CES 2026 with a preview of its latest audio innovations. According to a report from December 28, 2025, the company will introduce the Music Studio 5, a new wi-fi speaker, at its The First Look event in Las Vegas on January 4, 2026. This unveiling precedes the main CES by two days and will also feature the Music Studio 7 along with other soundbar products.

The Music Studio series draws on the design expertise of French furniture designer Erwan Bouroullec, who previously created Samsung's The Serif TV—a model that became popular as a stylish interior accent. These speakers emphasize aesthetic appeal alongside functionality, positioning them as premium home audio solutions. The event serves as Samsung's platform to showcase advancements ahead of the larger tech expo. (Courtesy of Samsung Electronics)

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Samsung executives unveiling AI innovations, appliances, displays, and Ballie robot at CES 2026 First Look event in Las Vegas.
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CES 2026: Samsung schedules First Look presentation

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In the lead-up to CES 2026 (previewed here), Samsung will kick off the show with its First Look press conference on January 4, streaming live from Las Vegas. The event features key executives discussing AI innovations and future product directions, with expected updates on appliances, displays, and possibly the Ballie robot.

Samsung has revealed two new Wi-Fi speakers and updated soundbars as part of its 2026 audio lineup, set to debut at CES in Las Vegas. The Music Studio 5 and 7 speakers feature minimalist designs and AI-enhanced audio, while the HW-Q990H and HW-QS90H soundbars offer advanced Dolby Atmos capabilities. These products aim to blend high-quality sound with seamless integration into home decor.

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Samsung's new Music Studio 5 and 7 Wi-Fi speakers, alongside flagship soundbars HW-Q990H and HW-QS90H, directly challenge Sonos' Era models and Arc Ultra in the premium home audio market. Announced ahead of CES 2026, these products combine minimalist design, AI-enhanced audio, and advanced Dolby Atmos for immersive sound.

LG and Sony Honda Mobility will hold key press events on January 5 in Las Vegas to kick off CES 2026, focusing on AI innovations and electric vehicles respectively. LG plans to debut its first Micro RGB TV and showcase Affectionate Intelligence technologies, while Sony will highlight updates to the Afeela 1 and a new concept model. Both events will stream live.

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CES 2026 showcased a range of home technology gadgets aimed at simplifying daily tasks, from coffee brewing to laundry folding. Innovations included compact smart ovens, self-climbing robot vacuums, and allergen detectors. These products promise to enhance convenience in kitchens, cleaning, and security.

Following initial CES 2026 coverage of top innovations like Lego Smart Play and Samsung's Galaxy Z TriFold, the event concluded with further accolades and reveals. CNET spotlighted 26 items, including Best Robot and Sustainability winners, while Engadget detailed Day 3 products emphasizing practical AI and eco-tech.

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At CES 2026 in Las Vegas, companies showcased technologies aimed at easing daily life through automation and AI, but many innovations raised concerns about isolation and over-reliance on machines. LG kicked off the event with its 'ambient care' concept, where smart devices and robots handle routine tasks. The overall atmosphere highlighted a future that feels both convenient and dystopian.

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