Valve's Steam platform now mandates disclosures for games using AI-generated content. Epic Games CEO Tim Sweeney criticizes these labels as ineffective. The policy aims to inform players amid growing AI use in game development.
Steam has introduced a requirement for developers to disclose the use of artificial intelligence in their games, particularly for assets like art, code, or audio generated by AI tools. This policy, announced recently, seeks to provide transparency to players about the origins of game content.
Epic Games CEO Tim Sweeney has dismissed the disclosures as 'meaningless,' arguing that they fail to offer meaningful insight into the quality or authenticity of the work. Sweeney's comments highlight ongoing debates in the gaming industry over how AI integration should be regulated and communicated to consumers.
The 'made with AI' tags are part of a broader effort to address concerns about AI's role in creative processes. As AI tools become more prevalent, such labels could influence player perceptions and purchasing decisions, potentially shaping industry standards for disclosure practices.
This development underscores tensions between platform policies and developer freedoms, with implications for how AI-assisted games are marketed and received by audiences.