Boston Beer Company is undergoing changes in its brand leadership, with the heads of Angry Orchard/Truly and Samuel Adams departing. Matt Withington and Lauren True are exiting their roles, while John Dorman and Jon London take on expanded responsibilities. The moves come amid broader executive changes at the company.
Boston Beer Company revealed shifts in its brand leadership ranks on Wednesday. Matt Withington, who led Angry Orchard and Truly, and Lauren True, head of Samuel Adams, are both exiting their positions, as first reported by Brewbound. The company named successors to fill the gaps created by these departures. John Dorman and Jon London are stepping into expanded roles as part of the restructuring. These changes reflect broader executive adjustments at Boston Beer, a major player in the beverage industry known for its cider, hard seltzer, and beer brands.