ボストン・ビア・カンパニーは、Angry Orchard/TrulyおよびSamuel Adamsのブランド責任者が退社することに伴い、ブランド統括体制の変更を行っています。マット・ウィジントン氏とローレン・トゥルー氏が退任し、ジョン・ドーマン氏とジョン・ロンドン氏が業務範囲を拡大します。今回の人事は、同社で進められている広範な経営体制変更の一環です。
ボストン・ビア・カンパニーは水曜日、ブランド統括部門における人事を発表しました。Brewboundが最初に報じたところによると、Angry OrchardとTrulyを率いたマット・ウィジントン氏、およびSamuel Adamsの責任者であるローレン・トゥルー氏の両名が退任します。同社は、これに伴う後任人事を発表しました。組織再編の一環として、ジョン・ドーマン氏とジョン・ロンドン氏が業務を拡大し、新たな役割を担います。これらの動きは、サイダー、ハードセルツァー、ビールブランドで知られる飲料業界の主要企業であるボストン・ビアにおける、広範な経営体制の調整を反映したものです。
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Boston brewery Samuel Adams has released the limited-edition 'Our City. Our Beer.' 12-pack, featuring beers inspired by Celtics guard Derrick White, Red Sox ace Garrett Crochet, Patriots champion Julian Edelman, and Bruins Hall of Famer Zdeno Chara—the first time all four major Boston sports franchises are represented in a single pack.
Samuel Adams, the flagship brand of The Boston Beer Company, is reformulating its beers to appeal to younger consumers with bolder flavors and lighter options. The changes aim to maintain the classic taste while introducing variety like hazy IPAs and seasonal releases. This shift positions the brand as a versatile choice for casual occasions in the US market.
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The Boston Beer Company plans to close its Angel City brewery, resulting in the layoff of 66 workers. This decision marks a significant change for the craft beer producer. The announcement comes amid various developments in the beer industry.
Brooklyn Brewery has launched a trio of limited-edition craft beers exclusively in Tesco stores, with plans for wider availability soon. The new brews, Bel Air Sour, Fonio Rising Double Pilsner, and Black Chocolate Stout, aim to attract craft beer enthusiasts with distinctive flavors. Supplier Carlsberg Britvic highlights their appeal to a broad range of drinkers.
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Two of Chicago's largest craft breweries, Half Acre Beer Company and Maplewood Brewery & Distillery, announced on March 10, 2026, that they are merging to form a new unnamed beverage company. The businesses will continue operating independently at their taprooms while consolidating behind-the-scenes operations amid industry challenges. The merger is expected to finalize in the coming weeks.
Craft breweries in southwestern Ontario increasingly integrate food services to remain viable, moving beyond beer sales alone. This trend includes in-house kitchens, partnerships with eateries, and food trucks. Several local spots exemplify successful combinations of fresh brews and meals.
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As winter fades, American craft brewers are introducing a selection of lagers aimed at spring. The alert highlights offerings from brewers like Tröegs Independent Brewing. Published on February 28, 2026, the notice encourages enthusiasts to seek out these beers.