Chilean executive leads Panini sticker production for 2026 World Cup

Chilean executive Raúl Vallecillo, based in Brazil, oversees the nonstop printing of nearly a thousand Panini stickers to meet high demand in Chile and Latin America.

The company maintains 24-hour printing operations for the 2026 World Cup album. This collection has generated broad and cross-cutting interest in the region.

Vallecillo, from his position in Brazil, coordinates the response to local and regional demand. The article's keywords highlight the link to the 2026 World Cup and associated stickers.

The La Tercera article, published on June 13, 2026, explains the reasons behind this edition's success without adding details on future outcomes.

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Illustration of Messi and Beckham promoting 2026 World Cup ads with McDonald’s, Coca-Cola, Lay’s and fans holding Brazil’s jersey
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Brands launch ad campaigns ahead of 2026 world cup

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Companies including McDonald’s, Coca-Cola and Lay’s have started campaigns featuring stars such as Messi and Beckham to engage fans ahead of the FIFA World Cup 2026. A JD Sports analysis shows Brazil’s jersey leading popularity among the 54 teams.

The official Panini album for the 2026 World Cup in the United States, Mexico, and Canada went on sale in Colombia on May 1. The launch took place at Bogotá's El Campín stadium, bringing together sports and entertainment figures. This edition marks a milestone as the first held in a stadium.

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Panini confirmed on Friday the authenticity of the Spanish version of the 2026 World Cup album, sold in Europe without Neymar in the Brazil national team. The roster features Rodrygo and Estêvão despite recent injuries ruling them out of the tournament. In Brazil, the album launches on May 1.

Colombia’s national football team departed on June 4, 2026, for North America to compete in the FIFA World Cup. The farewell ceremony included President Gustavo Petro presenting the national flag.

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Marck del Águila, a content creator, went viral after filming himself celebrating Raúl Jiménez's goal in Mexico's opening match against South Africa.

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