Marck del Águila, a content creator, went viral after filming himself celebrating Raúl Jiménez's goal in Mexico's opening match against South Africa.
Mexican fan Marck del Águila filmed his own reaction during Raúl Jiménez's goal that made the score 2-0 against South Africa in the opening match of the 2026 World Cup. The image spread quickly and was labeled the tournament's first meme.
Journalist David Faitelson criticized the move and said influencers focus on filming themselves for likes. Marck responded that FIFA rules ban filming the field due to broadcast rights, so he recorded his celebration instead.
In a video, Marck explained his choice and noted he has followed the Mexican national team since 2017. He previously worked at a marketing agency and quit when the company went bankrupt to focus full time on soccer content.
