Designer Meryll Rogge presented her Spring 2027 ready-to-wear collection and launched an e-commerce site at the Belgian ambassador’s residence in Paris. The move follows her win of the ANDAM Prize last year, which funded the online channel after operating solely through wholesale.
Rogge showcased signature pieces including bloomers, voluminous chinos, shirts with doubled-up collars and cuffs, flower prints, and oversized bombers. Customers have purchased 2,000 units of the chinos since they debuted in 2024.
The designer, who recently relocated to Milan to serve as creative director of Marni, continues to oversee her independent label remotely with a mostly female team. She wore an army green pair of the chinos with a blue-and-white double-sleeved shirt during the event.
Rogge also partnered with Brussels bookshop Saint Martin to offer a curated selection of vintage art books through her new website. Several collection pieces are available for immediate purchase.