MGTO promotes Macao culture in London event

The Macao Government Tourism Office (MGTO) organized a destination presentation in London on March 6, 2026, to highlight Macao's cultural heritage and boost European tourism. The event featured local artists and trade delegates, emphasizing multi-destination travel and new visa policies for British visitors. Over 100 participants attended to explore cooperation opportunities.

On March 6, 2026, the Macao Government Tourism Office (MGTO) held the “Macao Tourism Product Updates in London” session in collaboration with an artist and art group from Macao, supported by the China National Tourist Office in London. The event aimed to showcase Macao's cultural creativity and community vitality to travel trade partners and media, tapping into the European visitor market.

President of Macao art group Myland Culture, Pal LOK Chok, shared projects integrating Macao’s cultural heritage, community life, and art. Macao artist Filipe Dores elaborated on transforming Macao’s tea culture into contemporary art practice, exhibiting his artwork “Timeless Voyage,” which portrays Macao as a hub along the Maritime Silk Road. The session included cultural elements like a “MACAO” cocktail and “MGTO x Myland Culture” souvenirs.

Over 100 Macao and British trade delegates discussed tourism product development. MGTO Director Maria Helena de Senna Fernandes stated: “British visitors can now travel to China for up to 30 days without a visa. Effective from February 2026, the new policy creates favorable conditions for Britons’ multi-destination travel to Macao and the Greater Bay Area.” Director of China National Tourist Office in London, Zhang Li, remarked: “China National Tourist Office in London will shoulder the mission of branding Macao as a travel destination in the United Kingdom.”

British content creator Harry Jaggard, with 9.50 million followers, shared his February multi-destination trip to Macao, Hong Kong, and Shenzhen, promoting visa exemption for British travelers. The Portuguese Association of Travel and Tourism Agencies (APAVT) named Macao its “Preferred Destination 2026.” MGTO has participated in European events including FITUR in Spain in January, roadshows in Portugal in February, and ITB Berlin in March 2026.

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Illustration depicting diverse global tourists joyfully discovering China's landscapes, culture, history, and modern attractions amid record inbound tourism growth.
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China boosts inbound tourism services to attract global visitors

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Minister of Culture and Tourism Sun Yeli stated at a news conference on people's livelihood during the fourth session of the 14th National People's Congress that China is ramping up efforts to promote the integration of culture and tourism, sharing its landscapes, culture, history, and modern life with global visitors. In 2025, inbound tourist trips exceeded 150 million, up more than 17 percent year-on-year, while spending surpassed $130 billion, an increase of over 40 percent. Authorities will continue improving the full inbound tourism chain to make travel to China easier.

Macao is presented as an appealing destination throughout the year, featuring dynamic events and a vibrant new area. The Euronews article highlights its ongoing attractions for visitors.

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The Hong Kong Tourism Board will allocate 75 per cent of its resources to overseas markets this year to diversify visitor demographics and attract more overnight high spenders. Executive director Anthony Lau Chun-hon noted the difficulty in convincing day-trippers from nearby mainland Chinese cities to stay overnight. The board plans to launch a global campaign by the end of April.

Tunisia welcomed over 11 million international visitors in 2026, marking a record high for the Mediterranean destination. The United Kingdom emerged as the leading source market, surpassing Russia, Italy, China, France, and Algeria. This surge highlights Tunisia's appeal through its beaches, cultural heritage, and desert landscapes.

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Guangdong province pledged to actively align with Hong Kong’s Northern Metropolis strategy in its 15th five-year plan released on Tuesday. The document mentions the Guangdong-Hong Kong-Macau Greater Bay Area 57 times and targets about 5% average annual economic growth for 2026-2030.

During China's 2026 national two sessions, Hong Kong's role as the world's third-largest financial center drew attention. Australian scholar Warwick Powell discussed with Hong Kong CPPCC member Judith Yu how the city can leverage its 'super-connector' status to align with the 15th Five-Year Plan. Yu highlighted innovation, technology, and financial empowerment to boost Greater Bay Area cooperation.

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An exhibition of 151 Iranian artifacts at the Inner Mongolia Museum in Hohhot has drawn growing attention since the Middle East conflict began. Iranian media reported damage to Tehran's Unesco-listed Golestan Palace during US-Israeli strikes. The display underscores China's role as a safe haven for vulnerable global heritage.

 

 

 

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