Red Bull has secured the most valuable title sponsorship in Formula 1 for the 2026 season, edging out Ferrari with a deal worth $110 million annually. This agreement with Oracle surpasses Ferrari's $100 million partnership with HP, marking the only two deals exceeding that threshold. Other teams like McLaren, Audi, Aston Martin, and Mercedes follow with significant sponsorships.
Red Bull's extension of its partnership with Oracle positions the team, officially named Oracle Red Bull Racing, at the top of Formula 1's sponsorship rankings for 2026. The deal is valued at $110 million USD, or £81.7 million GBP, per year, according to sources familiar with the agreement. This figure includes comprehensive support such as services, software, and technical assistance provided by the US technology giant.
Ferrari's arrangement with HP comes in just behind at $100 million USD (£74.3 million GBP) annually, making it the second-highest title sponsorship on the grid. RacingNews365 reports that these are the sole two deals surpassing the $100 million mark.
McLaren's new partnership with Mastercard is worth $90 million USD (£66.9 million GBP) per year. Notably, McLaren describes this as a 'naming sponsor' rather than a traditional title sponsor. Audi's entry into grand prix racing features a $75 million USD (£55.7 million GBP) deal with Revolut, matching Aston Martin's collaboration with Aramco at the same value.
Mercedes maintains its long-standing relationship with Petronas, valued at $80 million USD (£59.4 million GBP) per calendar year. These valuations stem from discussions with sponsorship experts in the F1 paddock and encompass the full scope of benefits each sponsor offers.
The sponsorship landscape highlights the financial stakes in Formula 1 as teams prepare for the 2026 season, with technology and financial services firms playing key roles.
