Bollywood actor Salman Khan has told the Kota Consumer Court that he endorsed only silver-coated cardamom and not gutkha in advertisements for Rajshree Pan Masala. He faces allegations of promoting misleading ads, with the complaint questioning the authenticity of his signatures. The case highlights concerns over celebrity influence on young consumers and health risks.
In a legal battle unfolding in the Kota Consumer Court, Salman Khan addressed accusations related to his endorsement of Rajshree Pan Masala. The actor stated that he promoted only silver-coated cardamom and explicitly "not gutkha," distancing himself from any tobacco-related promotion. This comes amid allegations that the advertisements were misleading, potentially influencing young consumers toward harmful products.
The complaint, filed by Inder Mohan Singh Honey, raises several issues. It questions the authenticity of Salman Khan's signatures on endorsement documents and probes claims involving saffron in the product. Broader concerns include the health implications of pan masala consumption and the responsibility of celebrities in shaping public behavior, especially among youth.
Keywords associated with the case underscore the controversy: pan masala controversy, gutkha ad row, misleading advertisement, signature probe, celebrity endorsements, saffron claims, youth influence, and health concerns. The matter is part of an ongoing legal case that examines the ethical boundaries of advertising in India.
No further details on the court's response or resolution were available from the sources, but the proceedings highlight growing scrutiny on celebrity-backed promotions in the consumer goods sector.