Gender researchers question Santa Claus's role in today's gender norms, while an opinion writer defends him as a positive male ideal. The debate arises in Swedish media ahead of Christmas 2024. Articles in Dagens Nyheter highlight the tension between tradition and modern ideals.
In a time when male ideals are often linked to toxic masculinity – self-aggrandizing, boastful, and oppressive – opinion writer Lisa Magnusson highlights Santa Claus as an exemplar. In her article in Dagens Nyheter, published on December 24, 2024, she writes that Christmas revolves around a good kind of man, unlike the destructive ideals in society. Magnusson contrasts this with how gender researchers question Santa.
Gender researcher Jens Rydström, a professor, views Santa as a symbol of Christmas gender norms. In another article in Dagens Nyheter on the same day, he discusses how well Santa fits into an era of new gender roles. "We don't need to reform Santa, but perhaps reflect on the ideals he represents," says Rydström. He points out that Santa embodies traditional norms that can be questioned during the celebrations.
The debate illustrates a broader discussion in Sweden about gender and traditions ahead of the Christmas holiday. Both articles emphasize reflection on how cultural figures like Santa shape views on gender, without suggesting radical changes. No direct contradictions occur, but the perspectives differ: one a defense against criticism and the other a call for contemplation.
