YouTube is integrating a new purchasing tool into its television application.
The platform now allows viewers to make purchases from advertisers using Buy with Google Pay directly in the TV app. The feature is designed to complete transactions in just two clicks.
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YouTube has increased prices for its Premium service in the United States for the first time since 2023. The individual plan now costs $15.99 a month, up $2, while the family plan rises $4 to $26.99. New subscribers face the hikes immediately, with existing users notified for changes on future billing cycles.
YouTube is expanding its Gemini-powered 'Ask' feature to smart TVs, gaming consoles, and streaming devices as an experiment for a small group of users. The tool allows viewers to interact with video content through prompts or voice questions. Google announced the rollout via a support page spotted by 9to5Google.
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Google is employing aggressive tactics to encourage subscriptions to YouTube Premium, including the introduction of unskippable 30-second advertisements. These measures are seen by some as potentially pushing users to their limits. The strategy highlights ongoing efforts to convert free users to paid ones.
Customers purchasing new Vizio televisions may need to sign in with Walmart accounts to access streaming features. A Walmart representative confirmed the requirement applies to select models. The policy follows Walmart's acquisition of Vizio in December 2024.
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Following CEO Neal Mohan's January announcement, YouTube has rolled out an AI avatar tool letting creators generate Shorts videos replicating their likeness and voice. The feature emphasizes user control, safety, and clear AI labeling on generated content.
Amazon Fire TV devices are receiving a free software upgrade designed to enhance speed and ease of use. The update will initially roll out to select devices before a full deployment soon.
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Google has invested $1 million in Animaj, an AI-focused animation studio targeting younger audiences. This marks the first direct funding from YouTube to a kids' studio. The company is also providing Animaj access to its DeepMind program and Veo video generator.