Hong Kong sees more mainland visitors in Labour Day holiday but uneven spending

Hong Kong recorded 714,765 mainland Chinese visitors in the first three days of the Labour Day 'golden week' holiday from May 1 to 3, up 4.8% from last year. Total arrivals reached 854,929, slightly higher than 803,612 last year, though industry players noted uneven spending despite potential 90% hotel occupancy.

Immigration Department data showed mainland Chinese made 714,765 visits to Hong Kong between May 1 and 3, up about 4.8 per cent from 682,114 in the same period last year. Total visitor arrivals, including overseas travellers, reached 854,929 over the three days, slightly up from last year’s 803,612.

The data also showed strong outbound travel by Hong Kong residents, with more than 1 million departures recorded over the first three days of the holiday, 3.3 per cent lower year on year.

Early feedback from the catering sector suggested the increase in footfall had not translated evenly into spending, particularly at upscale restaurants. “Overall there is growth compared with last year, but each segment is different,” Samme Cheng Pak-man, vice-chairman of the Institute of Dining Professionals, said.

Industry players warned that uneven spending and more flexible travel patterns could weigh on business despite hotel occupancy rates potentially reaching 90 per cent.

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Illustration depicting massive passenger travel during China's Qingming Festival, with crowded highways, family tomb visits, busy trains, and tourists amid spring blooms.
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China logs 845 million trips during Qingming Festival holiday

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China recorded an estimated 845.38 million passenger trips during the three-day Qingming Festival holiday, up 6 percent year on year, according to the Ministry of Transport. Memorial services saw nearly 19.29 million visits, while tourism revenue surged in multiple provinces. The overlap with school spring breaks fueled long-distance family travel.

Hong Kong has recorded 242,000 trips by mainland Chinese visitors so far during Labour Day. Many head to the countryside for scenic views, while others opt for city walks to explore picturesque locales. Some early arrivals went straight to the countryside after arriving at the West Kowloon rail terminus on Friday morning.

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Hong Kong residents flocked to Shenzhen on the first day of the Labour Day 'golden week' holiday, attracted by better restaurant service, lower costs and family-friendly attractions. Families budgeted about HK$1,000 (US$128) for a full day covering dining, dental clinics, indoor amusement parks and ice-skating rinks. Crowds packed border stations like Lok Ma Chau and Lo Wu.

The Hong Kong Tourism Board will allocate 75 per cent of its resources to overseas markets this year to diversify visitor demographics and attract more overnight high spenders. Executive director Anthony Lau Chun-hon noted the difficulty in convincing day-trippers from nearby mainland Chinese cities to stay overnight. The board plans to launch a global campaign by the end of April.

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According to Taiwan’s Tourism Administration, around 3.24 million Taiwanese visited mainland China in 2025, nearly 17 per cent more than in 2024, but still 20 per cent lower than in 2019. Taiwanese media attributes the slow post-pandemic recovery to cross-strait tensions and partial travel bans. Taiwanese leader William Lai Ching-te, who took office in 2024, has used strong rhetoric against Beijing, exacerbating the disruptions.

Hong Kong cinemas earned HK$25.93 million (US$3.31 million) over the first four days of Easter—from Good Friday to Monday—doubling the HK$12.75 million from the same period in 2025, despite a resident exodus. The Immigration Department reported 2.13 million outbound trips and 1.81 million inbound trips during that time, for a net outflow of 319,173. Hong Kong Box Office Limited attributed the surge to critically acclaimed films drawing families.

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South Korean visitors to China have surged following the extension of a unilateral visa-free policy allowing 30-day stays, reaching 3.16 million in 2025, up 36.9 percent from 2024. Dubbed a 'Korean v-blogger influx,' content creators are documenting mainland life, with one saying, 'the window has opened and everyone wants to take a look inside.' January saw over 300,000 arrivals, up 48 percent year-on-year.

 

 

 

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