Samsung reviews HBM sales strategy at global meeting

Samsung Electronics discussed expanding sales of high-bandwidth memory chips and long-term supply deals during a recent strategy meeting chaired by its Device Solutions Division head.

Samsung Electronics held its semiannual global strategy meeting last week to review first-half performance and outline plans for the second half.

The meeting on Thursday was chaired by Jun Young-hyun, head of the Device Solutions Division. Senior executives reviewed strategies to expand HBM sales and discussed long-term supply agreements with major customers.

Samsung began mass production shipments of HBM4 in February and shipped samples of HBM4E last month. The company has been working on long-term supply agreements and has signed some deals, as stated in its first-quarter earnings call.

Major customers include Nvidia, AMD and Google.

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Illustration depicting Samsung Electronics' record Q1 operating profit of 57.2 trillion won driven by AI chip demand, featuring executives celebrating amid glowing financial displays.
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Samsung Electronics forecasts record Q1 operating profit of 57.2 trillion won

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Samsung Electronics estimated a record first-quarter operating profit of 57.2 trillion won ($37.9 billion) on Tuesday, driven by surging demand for AI chips. The figure marks a 755 percent increase from a year earlier, with sales reaching 133 trillion won for the first time exceeding 100 trillion won. The results surpassed analysts' expectations amid a booming AI sector.

Samsung Electronics confirmed record Q1 sales of 133.87 trillion won and operating profit of 57.23 trillion won on April 30, slightly beating its earlier guidance of 133 trillion won in sales and 57.2 trillion won in OP. The results, up 69% and 756% year-on-year, were fueled by AI-driven memory chip demand, with net profit jumping over fivefold to 47.22 trillion won.

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