A new American study shows that listeners prefer AI-generated voices in audiobooks when they do not know the difference. Storytel's global content chief Helena Gustafsson still sees room for both human and AI voices.
In the study, test persons listened to both human and AI-generated voices without knowing which was which. Many preferred the AI narration according to reports from Variety.
Helena Gustafsson, global content chief at Storytel, comments on the result. She says AI voices will become more numerous.
At the same time she emphasizes that there is room for both human and AI-generated voices in the industry.
