A Criteria study for Andess shows 57% of Chileans drink tap water directly, up from 37% two years ago, with growing confidence in its quality. Citizens have adopted water-saving habits like closing taps while brushing teeth and shortening showers. Challenges now focus on water treatment and sanitation systems.
The 'Barómetro de la Crisis Hídrica' study by Criteria for Andess shows trust in Chile's tap water has risen sharply. Two years ago, 37% drank it directly; now it's 57%. This reflects a social norm of water conservation, achieved without coercion through information and reliable systems, writes Cristián Valdivieso, Criteria director, in La Tercera. Chileans close taps while brushing teeth, shorten showers and avoid unnecessary uses. Yet, over half admit dumping residues down drains, signaling new challenges. Valdivieso argues the focus must shift from individual consumption to the system: capturing, purifying, treating and sanitizing water. Climate change, denser cities and development habits add pressure. Responsibilities are shared: individuals must mind waste impact; sanitary companies invest in resilient infrastructure and public education; the State regulates and oversees. Chile stands out regionally for voluntary behavior change, fostering trust that drives action.
