Apple has announced it will reduce App Store commissions in mainland China from 30% to 25% for standard rates, and from 15% to 12% for small business and mini-app partners, effective March 15. The move has been welcomed by Chinese gaming firms Tencent and NetEase, which see it as having long-term constructive significance for China's mobile app ecosystem.
Apple announced on March 13, 2026, that it will lower commission rates charged to developers on its App Store in mainland China. The changes take effect on March 15, coinciding with World Consumer Rights Day and a program by state broadcaster China Central Television that highlights companies ignoring consumer needs.
According to Apple's statement, the standard commission rate for paid apps and in-app purchases will drop from 30% to 25%. This applies to developers earning more than $1 million annually or those offering in-app purchases. For participants in Apple's Small Business Program and mini-app partners, the rate will fall from 15% to 12%, including fees on auto-renewing subscriptions after the first year. This makes China the only market where Apple has directly reduced its standard 30% commission, rather than adjusting through alternative payment policies or regulatory settlements.
Apple stated: “We strive for iOS and iPadOS to be the best app ecosystem and a great business opportunity for developers in China.” The company added it remains committed to “fair and transparent terms for all developers” while offering competitive App Store fees compared to other markets.
Gaming firm NetEase described the move as having “long-term constructive significance for the overall prosperity of China’s mobile app ecosystem.” Tencent also applauded the decision.
The App Store commission, often called the “Apple tax” by Chinese media and developers, has been controversial. In October last year, 55 Chinese consumers complained to regulators, accusing Apple of abusing market dominance by maintaining the 30% rate while restricting third-party payments and alternative app stores. Data shows Chinese consumers paid about $6.4 billion in App Store commissions in 2024, accounting for roughly 10% of Apple's China revenue, compared to 8.8% in the United States and 4.6% in Europe.
