Belift Labは、ILLITの「almond chocolate」が日本レコード大賞で受賞したとする投稿を行い、ファンが同社がNewJeansの過去の実績を消去するために嘘をついていると非難する論争を引き起こした。NewJeansの以前の受賞を指摘するコミュニティノートが投稿に追加されたが、後で削除され、議論が激化した。擁護派は、この功績がK-POPグループによる日本オリジナルOST曲として初のものである点で独自性があると主張している。
2026年3月11日、Belift LabはILLITの楽曲「almond chocolate」が日本でストリーミング再生回数1億回を突破し、第67回日本レコード大賞で優秀作品賞を受賞したことを祝う投稿を共有した。Mydailyによると、これは海外アーティストによる唯一の受賞曲であり、K-POPグループによる日本オリジナル楽曲として初の快挙だった。
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Following its nominations for best animated feature and original song "Golden," Netflix's KPop Demon Hunters secured both awards at the 98th Academy Awards on March 15, 2026. HUNTR/X’s “Golden,” performed by EJAE, Audrey Nuna, and REI AMI, won best original song presented by Lionel Richie—marking the first K-pop winner and first with more than four credited writers. The acceptance speech was cut short by the orchestra, drawing boos from the audience.
ILLIT has shifted from its cute image with a new techno track on its fourth mini album. The lead single 'It’s Me' quickly climbed charts and boosted album sales.
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Stray Kids secured four major awards at the 40th Japan Gold Disc Awards, announced on March 11 by the Recording Industry Association of Japan. The group took home Album of the Year, Artist of the Year, Music Video of the Year, and Best 3 Albums, marking the highest number of wins at the ceremony. Other K-pop acts like TWS and TXT also received recognition, underscoring the genre's growing influence in Japan.
K-pop powerhouse Hybe announced Friday it has created a new label named ABD to produce girl groups, with its first act scheduled to debut later this year.
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The K-pop group NewJeans has announced its return to ADOR following a court ruling upholding their contract through 2029. After a year-long legal battle stemming from internal conflicts at HYBE, the five members expressed intentions to resume activities with the label. The resolution comes after public support for former CEO Min Hee-jin and criticisms of the parent company.
Rumors from Bloomberg indicate Netflix is mulling a live tour for the fictional K-pop demon hunters HUNTR/X from its blockbuster animated film, building on their recent Oscar-winning 'Golden' performance and ahead of the sequel announced March 12. Logistical hurdles from split management and trademarks could complicate execution.
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NMIXX performed as the first K-pop group at the prestigious Viña del Mar festival in Chile on February 24. The group collaborated with local artist KIDD VOODOO and delivered a set of their hits, earning the audience-voted La Gaviota award. Fans praised their effort in learning Spanish and connecting with the crowd.