Google, Apple and NBCUniversal launch Eclipsa Video HDR format

Google, Apple and NBCUniversal have introduced Eclipsa Video, an open HDR standard designed to deliver consistent picture quality across devices and viewing conditions.

The format addresses common HDR issues such as crushed shadows, clipped highlights and inconsistent brightness. It uses dynamic metadata including a white reference anchor and headroom-adaptive gain curves to adapt content to each screen's capabilities and ambient lighting.

Eclipsa Video is Google's branded version of the SMPTE ST 2094-50 standard. It operates similarly to Dolby Vision by employing dynamic metadata, while remaining an open standard unlike the proprietary Dolby Vision. HDR10 relies on static metadata, though its HDR10+ variant adds dynamic elements.

Platform-wide support for playback and capture is scheduled for Android 17, with availability planned across phones, tablets and TVs. Adoption will depend on device makers, streaming services and content providers.

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Two Sony Bravia RGB LED televisions showcasing vibrant colors in a modern showroom setting.
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Sony unveils Bravia 9 II and Bravia 7 II RGB TVs

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Sony has introduced two new RGB LED televisions, the Bravia 9 II and Bravia 7 II, which use proprietary backlighting for improved color performance.

Many TCL Google TVs are receiving a no-cost software upgrade that adds Dolby Vision Filmmaker Mode for improved movie accuracy along with other enhancements.

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Google has introduced Video Remix, a new AI-powered tool in Google Photos that lets subscribers transform their videos using Gemini Omni templates.

The Augmented World Expo this week showcased new developments in smart glasses and mixed reality devices. Companies including Snap and Xreal unveiled upcoming products powered by advanced chips and AI features. Market data indicates strong growth in the sector.

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Meta announced Thursday that it is opening its Ray-Ban Display glasses to third-party developers for apps and games. The move expands options for the $800 device introduced last fall.

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