Prime Video announced increased investment in international productions for 2026, driven by the success of its Spanish-language 'Culpables' franchise, which has exceeded 100 million worldwide viewers. The platform highlights the rise of non-English content in global streaming. Executives presented plans including adaptations of Mercedes Ron's works and productions from various countries.
Prime Video is expanding its focus on international content, particularly in languages other than English, as part of its 2026 strategy. This builds on the success of the 'Culpables' trilogy, consisting of 'Culpa Mía', 'Culpa Tuya', and 'Culpa Nuestra', based on Mercedes Ron's novels. These films topped charts in over 170 countries, with more than 90% of their audience outside Spain and a total exceeding 100 million viewers.
Kelly Day, vice president of Prime Video and Amazon MGM Studios International, stated: “Prime Video is the place where international stories thrive.” She highlighted technological improvements in personalization, artificial intelligence, dubbing, and subtitling in over 30 languages to bridge cultural and linguistic barriers.
Nicole Clemens, vice president of International Originals, announced the adaptation of '30 sunsets para enamorarte', Mercedes Ron's new book from the Bali series, marking the author's first U.S. adaptation. This is part of “House of Ron,” an agreement for ten adaptations of her novels.
For 2026, Prime Video has lined up titles such as 'La casa de los espíritus' from Chile, an adaptation of Isabel Allende's novel; 'Siren’s Kiss' from South Korea; 'Fist of the North Star: Hokuto No Ken', a Japanese animation; the third season of 'Betty la Fea' from Colombia; 'Apocalypse Z: Part II'; 'Drawn Together' from Spain; and 'Love Me, Love Me' from Italy. Others include 'Don’t Be Shy' from India, produced by Alia Bhatt; 'Masterplan' from France and Italy starring Stanley Tucci; and 'Your Fault: London' from the United Kingdom.
Gaurav Gandhi, vice president of Prime Video Apac, noted the growing global interest in Japanese anime, Korean dramas, and Indian productions, which are already popular beyond their home markets.
