Asha Sharma, CEO of Xbox, has announced that the brand is now XBOX in all capital letters. The change follows a poll on X that favored the uppercase version by a two-to-one margin.
Sharma posted the poll on May 13 asking users to choose between “Xbox” and “XBOX.” The results led to an immediate update of the official account name and username on the platform to reflect the new style. The move appears tied to efforts to refresh the brand image, with Sharma highlighting deeper focus on key areas in her announcement.
