Xbox cambia su marca a XBOX en mayúsculas tras una encuesta

Asha Sharma, CEO de Xbox, ha anunciado que la marca ahora será XBOX en letras mayúsculas. El cambio sigue a una encuesta en X que favoreció la versión en mayúsculas por un margen de dos a uno.

Sharma publicó la encuesta el 13 de mayo pidiendo a los usuarios que eligieran entre “Xbox” y “XBOX”. Los resultados llevaron a una actualización inmediata del nombre de la cuenta oficial y del nombre de usuario en la plataforma para reflejar el nuevo estilo. La medida parece estar vinculada a los esfuerzos por renovar la imagen de la marca, y Sharma destacó un enfoque más profundo en áreas clave durante su anuncio.

Artículos relacionados

Xbox executives announce return to Xbox branding and reevaluation of game exclusivity in a company meeting.
Imagen generada por IA

Xbox drops Microsoft Gaming name and reevaluates exclusivity

Reportado por IA Imagen generada por IA

Xbox CEO Asha Sharma and chief content officer Matt Booty announced the gaming division is reverting from 'Microsoft Gaming' to simply 'Xbox.' In a memo shared on Xbox Wire following an all-hands meeting, they addressed player frustrations and pledged to reevaluate the approach to game exclusivity. The move signals a renewed focus on console as the foundation amid broader platform ambitions.

Microsoft has confirmed that gaming CEO Asha Sharma retired the controversial 2024 'This is an Xbox' campaign, stating it 'didn’t feel like Xbox,' as part of a brand reset emphasizing console roots. The move follows fan and internal backlash, amid leadership changes and next-gen Project Helix hardware plans.

Reportado por IA

Asha Sharma, the new CEO of Microsoft Gaming, and Matt Booty, Xbox's chief content officer, have emphasized a commitment to new Xbox hardware as part of a broader effort to revive the brand. Their statements follow the retirement of long-time leader Phil Spencer and the departure of Sarah Bond. Sharma, coming from Microsoft's CoreAI division, promises announcements soon while stressing learning about ongoing strategies like Game Pass and multiplatform publishing.

Xbox is testing enhancements to its achievement system with Insiders, including customizable pop-ups, the ability to hide games from profiles, and quick access to 100% completed titles. Microsoft Gaming CEO Asha Sharma announced the fan-driven changes on X on April 8, with details following in an Xbox blog post on April 9.

Reportado por IA

Xbox has sent bundles of Project Helix merchandise, including apparel and a signed card from CEO Asha Sharma, to content creators and influencers. Accessibility advocate Steve Saylor shared his excitement on social media.

Xbox executive Asha Sharma has acknowledged that ongoing memory shortages will affect the pricing and availability of the next-generation Project Helix console. In a recent interview, she stated that the company is not ready to announce a launch timeline amid the dynamic market conditions. Sharma emphasized focusing on factors within Xbox's control.

Reportado por IA

Microsoft detailed its next-generation Xbox console, Project Helix, at the 2026 Game Developers Conference, highlighting a custom AMD SoC for Xbox and PC games, advanced ray tracing, AI upscaling, and alpha developer kits shipping in 2027. The announcements include platform convergence, game preservation efforts, and follow recent leadership changes.

 

 

 

Este sitio web utiliza cookies

Utilizamos cookies para análisis con el fin de mejorar nuestro sitio. Lee nuestra política de privacidad para más información.
Rechazar