Microsoft contempla convertir Xbox en una filial

Microsoft está evaluando opciones para reestructurar su división Xbox, incluyendo su conversión en una filial de propiedad absoluta. La medida tiene como objetivo impulsar el rendimiento comercial de la unidad de videojuegos.

Un informe de The Information indica que Microsoft no ha descartado reorganizar Xbox o crear una empresa conjunta con socios. No hay cambios previstos de forma inmediata, pero dichas medidas siguen bajo consideración para mejorar Xbox como negocio.

Se espera además que la división acelere el desarrollo de nuevos títulos de sus franquicias propias. Fallout y The Elder Scrolls han sido señalados como prioridades bajo la dirección de la nueva CEO, Asha Sharma.

Otros informes mencionan posibles recortes de personal y de presupuesto de marketing a partir de julio. Sharma ha señalado públicamente que Xbox no se encuentra actualmente en una buena posición financiera.

Artículos relacionados

Xbox executives announce return to Xbox branding and reevaluation of game exclusivity in a company meeting.
Imagen generada por IA

Xbox drops Microsoft Gaming name and reevaluates exclusivity

Reportado por IA Imagen generada por IA

Xbox CEO Asha Sharma and chief content officer Matt Booty announced the gaming division is reverting from 'Microsoft Gaming' to simply 'Xbox.' In a memo shared on Xbox Wire following an all-hands meeting, they addressed player frustrations and pledged to reevaluate the approach to game exclusivity. The move signals a renewed focus on console as the foundation amid broader platform ambitions.

Xbox's new chief executive Asha Sharma plans to speed up development of major franchises such as Halo and Fallout. Resources will be shifted from lower-performing areas while overall budgets stay flat. Microsoft leaders have approved the changes for the coming fiscal year.

Reportado por IA

Satya Nadella said Xbox must pursue economically viable growth after years of heavy investment with limited returns. He spoke at The New York Times Hard Fork event on June 10.

Asha Sharma, Microsoft's new gaming CEO, has reportedly discussed bundling Xbox Game Pass with Netflix to reduce costs for subscribers. These efforts follow recent price increases for the service. The ideas emerged from conversations with Netflix co-CEO Greg Peters.

Reportado por IA

Matthew Ball, Xbox's new chief strategy officer, has voiced strong support for traditional console gaming in his first public comments since joining the leadership team. He described the platform as important, durable, and still growing.

Asha Sharma, CEO of Xbox, has announced that the brand is now XBOX in all capital letters. The change follows a poll on X that favored the uppercase version by a two-to-one margin.

Reportado por IA

Recent sales figures for Black Ops 7 have contributed to declining software revenue at Xbox, prompting new leadership to signal upcoming changes. Executives have linked the results to broader platform challenges following the Activision Blizzard acquisition.

 

 

 

Este sitio web utiliza cookies

Utilizamos cookies para análisis con el fin de mejorar nuestro sitio. Lee nuestra política de privacidad para más información.
Rechazar