La CEO de Xbox detalla decisiones difíciles para fortalecer la marca

La líder de Xbox, Asha Sharma, comunicó al personal en un memorando que la compañía debe tomar decisiones difíciles para construir una Xbox más fuerte. La actualización se produce tras una reciente reducción de precio en Game Pass que ha mejorado el crecimiento de suscriptores.

En el memorando compartido con el personal, Sharma escribió que el crecimiento se desaceleró y la pérdida de suscriptores se aceleró tras los cambios de precios del año pasado. Desde la reducción de precio en Xbox Game Pass Ultimate de 23 a 17 libras al mes y en PC Game Pass de 13,50 a 11 libras, las adquisiciones han aumentado y la retención ha mejorado, afirmó. Los nuevos títulos de Call of Duty ya no se lanzarán el primer día en el servicio.

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