Xboxのリーダーであるアシャ・シャルマ氏は、より強力なXBOXを構築するためには苦渋の決断が必要であるとのメモをスタッフに送付した。この方針転換は、先日のGame Pass値下げによる加入者増加を受けたものである。
スタッフに共有されたメモの中で、シャルマ氏は昨年の価格改定後に成長が鈍化し、加入者の減少が加速したと記している。Xbox Game Pass Ultimateを月額23ポンドから17ポンドへ、PC Game Passを13.50ポンドから11ポンドへ値下げして以来、新規獲得数は増加し、継続率も改善したと彼女は述べた。なお、「Call of Duty」シリーズの新作は、今後サービス初日に提供されることはなくなる。
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Xbox CEO Asha Sharma stated she has not yet decided on returning to console exclusives, opting for a data-driven approach. In an interview and open letter released on April 24, Sharma and content chief Matt Booty outlined plans to fortify Game Pass, invest in hardware affordability, and establish a predictable content cadence. The announcements coincide with a new Xbox logo and leaks of a Game Pass Starter Edition.
New Microsoft Gaming CEO Asha Sharma informed staff in an internal memo that Game Pass has grown too expensive for players and requires changes. She described the service as central to Xbox gaming value but stressed the need for a better value equation in the short term and a more flexible system long term.
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Asha Sharma, Microsoft's new gaming CEO, has reportedly discussed bundling Xbox Game Pass with Netflix to reduce costs for subscribers. These efforts follow recent price increases for the service. The ideas emerged from conversations with Netflix co-CEO Greg Peters.
Following yesterday's Xbox Game Pass price reductions excluding day-one Call of Duty, reports suggest a flexible subscription system is coming, allowing users to tailor packages and potentially lower costs further. Windows Central's Jez Corden details the rumored modular options.
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Microsoft has confirmed that gaming CEO Asha Sharma retired the controversial 2024 'This is an Xbox' campaign, stating it 'didn’t feel like Xbox,' as part of a brand reset emphasizing console roots. The move follows fan and internal backlash, amid leadership changes and next-gen Project Helix hardware plans.
Microsoft's Xbox division has hired Matthew Ball as chief strategy officer and Scott Van Vliet as chief technology officer, continuing the leadership adjustments under gaming boss Asha Sharma.
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Asha Sharma, CEO of Xbox, has announced that the brand is now XBOX in all capital letters. The change follows a poll on X that favored the uppercase version by a two-to-one margin.