Xboxのリーダーであるアシャ・シャルマ氏は、より強力なXBOXを構築するためには苦渋の決断が必要であるとのメモをスタッフに送付した。この方針転換は、先日のGame Pass値下げによる加入者増加を受けたものである。
スタッフに共有されたメモの中で、シャルマ氏は昨年の価格改定後に成長が鈍化し、加入者の減少が加速したと記している。Xbox Game Pass Ultimateを月額23ポンドから17ポンドへ、PC Game Passを13.50ポンドから11ポンドへ値下げして以来、新規獲得数は増加し、継続率も改善したと彼女は述べた。なお、「Call of Duty」シリーズの新作は、今後サービス初日に提供されることはなくなる。
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Microsoft announced major layoffs across its gaming division and other units on July 6, 2026. The cuts total 4,800 positions, or 2.1 percent of the global workforce. Xbox is divesting several studios as part of the reset.
Microsoft's Xbox Game Pass has seen its subscriber count drop to 30 million, well short of internal targets. The decline comes after a significant price increase last year that prompted millions to cancel. New Xbox CEO Asha Sharma has addressed the issues in recent staff communications.
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Xbox Game Pass lost millions of subscribers following a 50 percent price increase in fall 2025. The admission came from Chief Strategy Officer Matthew Ball during an interview at Summer Game Fest.
Recent sales figures for Black Ops 7 have contributed to declining software revenue at Xbox, prompting new leadership to signal upcoming changes. Executives have linked the results to broader platform challenges following the Activision Blizzard acquisition.
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Xbox's new chief executive Asha Sharma plans to speed up development of major franchises such as Halo and Fallout. Resources will be shifted from lower-performing areas while overall budgets stay flat. Microsoft leaders have approved the changes for the coming fiscal year.
Matthew Ball, Xbox's new chief strategy officer, has voiced strong support for traditional console gaming in his first public comments since joining the leadership team. He described the platform as important, durable, and still growing.
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Xbox executives have clarified the company's approach to console exclusives following announcements at the Summer Game Fest.