Xboxの新しい最高戦略責任者（CSO）に就任したマシュー・ボール氏は、経営陣に加わって以来初めての公式コメントの中で、従来の家庭用ゲーム機に対する強い支持を表明しました。同氏は、このプラットフォームを重要かつ耐久性があり、現在も成長を続けているものと評しています。
ボール氏は、Asha Sharma氏がCEOを務めるXboxで同職に就任した直後の5月21日、Bloombergに対し自身の見解を共有しました。「Halo」や「Gears of War」の長年のファンである同氏は、これらのシリーズを復活させることは抗いがたい使命であると語り、「Xbox 360」の全盛期に地下室でこれらのタイトルをプレイした何千もの個人的な思い出を振り返りました。
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Xbox CEO Asha Sharma and chief content officer Matt Booty announced the gaming division is reverting from 'Microsoft Gaming' to simply 'Xbox.' In a memo shared on Xbox Wire following an all-hands meeting, they addressed player frustrations and pledged to reevaluate the approach to game exclusivity. The move signals a renewed focus on console as the foundation amid broader platform ambitions.
Microsoft's Xbox division has hired Matthew Ball as chief strategy officer and Scott Van Vliet as chief technology officer, continuing the leadership adjustments under gaming boss Asha Sharma.
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Xbox executives have clarified the company's approach to console exclusives following announcements at the Summer Game Fest.
Microsoft has seen further departures from its Xbox leadership, with corporate vice president Lori Wright and gaming AI general manager Haiyan Zhang both leaving after over a decade each. Zhang is joining Netflix's gaming team. These exits follow Xbox CEO Phil Spencer's recent retirement and other high-level changes announced last month.
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Xbox chief executive Asha Sharma apologized after fans criticized the company's plan to display PS5 and Switch 2 logos during its upcoming games showcase. The move followed comments from chief content officer Matt Booty about maintaining transparency on multiplatform titles.
Former PlayStation Studios chairman Shawn Layden described the future of Xbox Game Pass as having a 'grim prognosis' on LinkedIn. His comments follow signals from Xbox head Asha Sharma that the subscription service is too expensive and requires an overhaul. Microsoft has not updated subscriber figures since reporting 34 million paying users two years ago.
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Asha Sharma, CEO of Xbox, has announced that the brand is now XBOX in all capital letters. The change follows a poll on X that favored the uppercase version by a two-to-one margin.