マイクロソフトのXbox部門は、最高戦略責任者（CSO）にマシュー・ボール氏を、最高技術責任者（CTO）にスコット・ヴァン・フリート氏を任命した。これは、アーシャ・シャルマ氏がゲーム部門のトップに就任して以来続くリーダーシップ体制の調整の一環となる。
今回の人事は、今月初めに発表された大規模な組織再編に続く、Xboxの継続的なリーダーシップ体制調整の一部である。ボール氏は以前Amazon Studiosで戦略部門の責任者を務めた経験を持ち、現在はベンチャーキャピタリストとしても活動している。同氏はメタバースに関する著作があり、自身のレポート「State of Video Gaming」の中で、ゲーム業界はTikTokや暗号資産、AIアプリ、OnlyFansといったプラットフォームとユーザーの注目を奪い合っていると指摘している。ボール氏は今後、部品コストが高騰する中、コンソール事業の強化に注力する予定である。また、ヴァン・フリート氏が最高技術責任者として加わった。
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Xbox CEO Asha Sharma and chief content officer Matt Booty announced the gaming division is reverting from 'Microsoft Gaming' to simply 'Xbox.' In a memo shared on Xbox Wire following an all-hands meeting, they addressed player frustrations and pledged to reevaluate the approach to game exclusivity. The move signals a renewed focus on console as the foundation amid broader platform ambitions.
Xbox CEO Asha Sharma has announced a major reorganization of the gaming division's leadership. The changes promote longtime Xbox veterans and bring in new executives with expertise in AI, design, and growth. Sharma aims to build capabilities for a more affordable, personal, and open platform.
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Matthew Ball, Xbox's new chief strategy officer, has voiced strong support for traditional console gaming in his first public comments since joining the leadership team. He described the platform as important, durable, and still growing.
Xbox has sent bundles of Project Helix merchandise, including apparel and a signed card from CEO Asha Sharma, to content creators and influencers. Accessibility advocate Steve Saylor shared his excitement on social media.
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Xbox CEO Asha Sharma announced a continued collaboration with Discord to make Game Pass more flexible for players. The update follows a recent price reduction for the subscription service. More details on the partnership are expected soon.
Xbox's chief content officer Matt Booty revealed that studios under the Xbox umbrella collaborate by sharing skills and technology. Examples include Blizzard assisting with cinematics for Playground Games' Fable reboot and Rare's Sea of Thieves team helping Double Fine with its upcoming game Kiln. Booty described this as a 'culture of cultures' where teams support each other without altering their identities.
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Microsoft detailed its next-generation Xbox console, Project Helix, at the 2026 Game Developers Conference, highlighting a custom AMD SoC for Xbox and PC games, advanced ray tracing, AI upscaling, and alpha developer kits shipping in 2027. The announcements include platform convergence, game preservation efforts, and follow recent leadership changes.