Xboxの最高経営責任者（CEO）アーシャ・シャルマ氏は、同社の次回のゲームショーケースにおいてPS5やSwitch 2のロゴを表示する計画に対しファンから批判が寄せられたことを受け、謝罪した。この動きは、マルチプラットフォームタイトルの透明性を維持するという最高コンテンツ責任者マット・ブーティ氏のコメントに続くものだった。
ブーティ氏は最新のXboxポッドキャストで、今後もショーケースのトレイラーの最後にプラットフォームのロゴを表示し続けると明言した。同氏は、PS5やSwitch 2といった他システムでリリースされるゲームについて、明確な情報を伝えていきたいと述べた。例として、『Fable』や『Halo: Campaign Evolved』といった近日発売予定のタイトルが挙げられている。
AIによるレポート AIによって生成された画像
Xbox CEO Asha Sharma stated she has not yet decided on returning to console exclusives, opting for a data-driven approach. In an interview and open letter released on April 24, Sharma and content chief Matt Booty outlined plans to fortify Game Pass, invest in hardware affordability, and establish a predictable content cadence. The announcements coincide with a new Xbox logo and leaks of a Game Pass Starter Edition.
Microsoft has confirmed that gaming CEO Asha Sharma retired the controversial 2024 'This is an Xbox' campaign, stating it 'didn’t feel like Xbox,' as part of a brand reset emphasizing console roots. The move follows fan and internal backlash, amid leadership changes and next-gen Project Helix hardware plans.
AIによるレポート
Xbox CEO Asha Sharma and chief content officer Matt Booty announced the gaming division is reverting from 'Microsoft Gaming' to simply 'Xbox.' In a memo shared on Xbox Wire following an all-hands meeting, they addressed player frustrations and pledged to reevaluate the approach to game exclusivity. The move signals a renewed focus on console as the foundation amid broader platform ambitions.
Asha Sharma, CEO of Xbox, has announced that the brand is now XBOX in all capital letters. The change follows a poll on X that favored the uppercase version by a two-to-one margin.
AIによるレポート
Matthew Ball, Xbox's new chief strategy officer, has voiced strong support for traditional console gaming in his first public comments since joining the leadership team. He described the platform as important, durable, and still growing.
Microsoft has announced an Xbox Partner Preview showcase scheduled for Thursday, March 26, at 5pm UK time. The event will feature updates on third-party games including Ryu Ga Gotoku's Stranger Than Heaven, Stalker 2: Heart of Chornobyl, and The Expanse: Osiris Reborn. It marks the first such broadcast since Phil Spencer's retirement and the appointment of new gaming CEO Asha Sharma.
AIによるレポート
The official Halo channel released a three-minute cinematic story trailer for Halo: Campaign Evolved on June 8. All footage in the trailer was captured on a PS5 Pro. The note at the start of the video surprised many Xbox fans.