Xboxは公式ページの表記をすべて大文字の「XBOX」へと更新した。この変更は、新CEOのAsha Sharma氏がXで行ったアンケート調査を受けたもの。
MicrosoftのXboxチームは、公式ページの名称をすべて大文字表記へと刷新した。新CEOのAsha Sharma氏が週の初めにXでアンケートを実施したところ、総投票数19,000票のうち約65％が「XBOX」を支持した。同氏は2日後に更新されたページのスクリーンショットを共有したが、メインのウェブサイトや他のソーシャルメディアチャンネルでは、現時点ではまだ変更は反映されていない。
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Xbox CEO Asha Sharma and chief content officer Matt Booty announced the gaming division is reverting from 'Microsoft Gaming' to simply 'Xbox.' In a memo shared on Xbox Wire following an all-hands meeting, they addressed player frustrations and pledged to reevaluate the approach to game exclusivity. The move signals a renewed focus on console as the foundation amid broader platform ambitions.
Asha Sharma, CEO of Xbox, has announced that the brand is now XBOX in all capital letters. The change follows a poll on X that favored the uppercase version by a two-to-one margin.
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Xbox leader Asha Sharma told staff in a memo that the company must make hard choices to build a stronger XBOX. The update follows a recent Game Pass price reduction that has improved subscriber growth.
Microsoft's Xbox division has hired Matthew Ball as chief strategy officer and Scott Van Vliet as chief technology officer, continuing the leadership adjustments under gaming boss Asha Sharma.
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Matthew Ball, Xbox's new chief strategy officer, has voiced strong support for traditional console gaming in his first public comments since joining the leadership team. He described the platform as important, durable, and still growing.
Xbox has sent bundles of Project Helix merchandise, including apparel and a signed card from CEO Asha Sharma, to content creators and influencers. Accessibility advocate Steve Saylor shared his excitement on social media.
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Xbox executives have clarified the company's approach to console exclusives following announcements at the Summer Game Fest.