Xbox devient XBOX suite à un sondage auprès de la communauté

Xbox a mis à jour sa page officielle pour adopter le nom en lettres capitales : XBOX. Ce changement fait suite à un sondage mené sur X par la nouvelle PDG, Asha Sharma.

L'équipe Xbox de Microsoft a actualisé sa page officielle pour afficher le nom en lettres capitales. La nouvelle PDG, Asha Sharma, avait lancé le sondage sur X plus tôt dans la semaine, et XBOX a recueilli près de 65 pour cent des 19 000 votes exprimés. Elle a partagé une capture d'écran de la page mise à jour deux jours plus tard, bien que le changement ne soit pas encore apparu sur le site principal ou sur les autres réseaux sociaux.

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Xbox executives announce return to Xbox branding and reevaluation of game exclusivity in a company meeting.
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Xbox drops Microsoft Gaming name and reevaluates exclusivity

Rapporté par l'IA Image générée par IA

Xbox CEO Asha Sharma and chief content officer Matt Booty announced the gaming division is reverting from 'Microsoft Gaming' to simply 'Xbox.' In a memo shared on Xbox Wire following an all-hands meeting, they addressed player frustrations and pledged to reevaluate the approach to game exclusivity. The move signals a renewed focus on console as the foundation amid broader platform ambitions.

Asha Sharma, CEO of Xbox, has announced that the brand is now XBOX in all capital letters. The change follows a poll on X that favored the uppercase version by a two-to-one margin.

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Microsoft has confirmed that gaming CEO Asha Sharma retired the controversial 2024 'This is an Xbox' campaign, stating it 'didn’t feel like Xbox,' as part of a brand reset emphasizing console roots. The move follows fan and internal backlash, amid leadership changes and next-gen Project Helix hardware plans.

Phil Spencer, who has led Microsoft Gaming for over a decade, announced his retirement after 38 years with the company. Asha Sharma, currently heading Microsoft's CoreAI division, will succeed him as CEO of Microsoft Gaming. The changes also include the resignation of Xbox President Sarah Bond and a promotion for Matt Booty.

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Xbox CEO Asha Sharma announced a continued collaboration with Discord to make Game Pass more flexible for players. The update follows a recent price reduction for the subscription service. More details on the partnership are expected soon.

Microsoft detailed its next-generation Xbox console, Project Helix, at the 2026 Game Developers Conference, highlighting a custom AMD SoC for Xbox and PC games, advanced ray tracing, AI upscaling, and alpha developer kits shipping in 2027. The announcements include platform convergence, game preservation efforts, and follow recent leadership changes.

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Microsoft has seen further departures from its Xbox leadership, with corporate vice president Lori Wright and gaming AI general manager Haiyan Zhang both leaving after over a decade each. Zhang is joining Netflix's gaming team. These exits follow Xbox CEO Phil Spencer's recent retirement and other high-level changes announced last month.

 

 

 

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