Xbox byter namn till XBOX efter omröstning i communityn

Xbox har uppdaterat sin officiella sida för att använda versaler i varumärket som XBOX. Förändringen följer en omröstning som den nya vd:n Asha Sharma höll på X.

Microsofts Xbox-team har uppdaterat sin officiella sida för att visa namnet med stora bokstäver. Den nya vd:n Asha Sharma genomförde omröstningen på X tidigare i veckan, och XBOX fick nästan 65 procent av de 19 000 rösterna. Hon delade en skärmdump av den uppdaterade sidan två dagar senare, även om ändringen ännu inte har synts på huvudwebbplatsen eller andra sociala kanaler.

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Xbox executives announce return to Xbox branding and reevaluation of game exclusivity in a company meeting.
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Xbox drops Microsoft Gaming name and reevaluates exclusivity

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Xbox CEO Asha Sharma and chief content officer Matt Booty announced the gaming division is reverting from 'Microsoft Gaming' to simply 'Xbox.' In a memo shared on Xbox Wire following an all-hands meeting, they addressed player frustrations and pledged to reevaluate the approach to game exclusivity. The move signals a renewed focus on console as the foundation amid broader platform ambitions.

Asha Sharma, CEO of Xbox, has announced that the brand is now XBOX in all capital letters. The change follows a poll on X that favored the uppercase version by a two-to-one margin.

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Microsoft has confirmed that gaming CEO Asha Sharma retired the controversial 2024 'This is an Xbox' campaign, stating it 'didn’t feel like Xbox,' as part of a brand reset emphasizing console roots. The move follows fan and internal backlash, amid leadership changes and next-gen Project Helix hardware plans.

Phil Spencer, who has led Microsoft Gaming for over a decade, announced his retirement after 38 years with the company. Asha Sharma, currently heading Microsoft's CoreAI division, will succeed him as CEO of Microsoft Gaming. The changes also include the resignation of Xbox President Sarah Bond and a promotion for Matt Booty.

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Xbox CEO Asha Sharma announced a continued collaboration with Discord to make Game Pass more flexible for players. The update follows a recent price reduction for the subscription service. More details on the partnership are expected soon.

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