The TGV bar car continues to attract passengers despite high prices, thanks to a strategy focused on French flavors and partnerships like the one with José Garcia.
Since last year, the bar car has been renamed Bistro TGV inOui. SNCF presents it as a convivial place that celebrates French flavors.
Actor José Garcia promotes his organic rosé there, launched in summer 2024. The wine enjoyed immediate success on board the trains.
A partnership with Newrest aims to double the brand’s annual sales. Travelers note prices comparable to those in a Monaco bar, but appreciate the ritual of an aperitif while traveling.
