An unprecedented study shows that the anticipated transfer of US$ 9 trillion in wealth in Latin America, led by Brazil, could increase private social investment through family offices. Researchers surveyed 70 family offices and 23 high-income families, emphasizing the role of new generations and women in structured philanthropy. Data indicate an 82.5% growth in these structures, managing R$ 457 billion.
The study 'Philanthropy & Family Offices: Perspectives and Opportunities,' by Juliana de Paula and Cássio Aoqui, maps the Brazilian philanthropy landscape through single and multi family offices. Globally, a transfer of US$ 124 trillion is estimated by 2048, per Cerulli Associates, with US$ 9 trillion in Latin America. In Brazil, formal family offices rose 82.5% from 2020 to 2023, from 80 to 146, managing R$ 457 billion, according to Anbima.
Among single family offices, 85% serve clients with over R$ 1 billion in assets. In multi offices, 6% of families are in that range, and 11% between R$ 500 million and R$ 1 billion. On donations, 30% of families allocate R$ 1 million to R$ 5 million annually, and 25% over R$ 10 million. Seventy-one percent of high-income families have formalized philanthropy in foundations or institutes.
Cássio Aoqui notes: 'This redistribution brings the need for more sophisticated estate planning.' Juliana de Paula adds: 'Family offices can amplify greater socio-environmental impact.' Philanthropist Teresa Bracher states: 'We have a commitment to Brazil: to improve the country to be more just.'
New generations and women drive the agenda, with 47% of multi family office managers citing this. Mariana Feffer, heir to Suzano, stresses: 'It's time to unlock philanthropic capital.' Luiza Nascimento, from Ice, highlights: 'Philanthropy is a tool that can bring more family unity.' Beatriz Johannpeter, from Gerdau, points to gaps in impact financial products.
The Gife census shows R$ 5.8 billion in private social investment in 2024. Cássio França, from Gife, concludes: 'It's possible to create arrangements that encourage more donations and add social impact to family legacies.'
