ElAraby Group announced during a press conference that it will end all industrial and commercial agreements with Toshiba Home Appliances by the end of 2025. The group also revealed nearly $500m in new investments and strategic partnerships for manufacturing home appliances and electronics with leading global companies.
In a move reflecting the evolution of the global business landscape, ElAraby Group stated that ending its contracts with Toshiba in the home appliances and television sectors is part of restructuring its international partnerships. The company affirmed its full commitment to after-sales services for all products sold under its warranty, emphasizing that its dedication to customer service remains unchanged despite partnership changes or investment strategies.
The group highlighted its success over more than six decades, noting it has never depended on a single brand. It established the largest research and development center in the Middle East, with investments exceeding EGP 3bn, dedicated to designing and developing home appliances and electronics for local manufacturers and major global brands.
The new partnerships include Japan's Sharp and Hitachi, Italy's La Germania and Hoover, and China's TCL, alongside ElAraby's own brands: Egypt's Tornado, Japan's Kajitsu, and Germany's Heller. The group has also strengthened its position in supporting industries through partnerships with Rechi (Taiwan) for compressors, Toyouchi (Japan) for glass production, Shin Steel (South Korea) for steel cutting and processing, NIX (South Korea) for refrigerator evaporators, and Core for washing machine motor manufacturing and assembly.
These initiatives aim to serve local and international markets with competitive, high-quality products, the group said.