Xbox CEO Asha Sharma teases renewed Discord partnership for Game Pass

Xbox CEO Asha Sharma announced a continued collaboration with Discord to make Game Pass more flexible for players. The update follows a recent price reduction for the subscription service. More details on the partnership are expected soon.

Xbox CEO Asha Sharma revealed plans for a renewed partnership with Discord in an X post on April 23. She wrote: 'For years, Xbox and Discord have worked together to make it easier for players to connect, chat, and play across devices. We're teaming up again as we continue to make Game Pass more flexible for our players. Some of you might start to see some code in the wild, and we will share more details with you all soon!' Discord reposted the message with a graphic featuring both company logos and the word 'soon' overlaid. Existing Discord integration with Xbox consoles may expand under this initiative, though specifics remain undisclosed. Xbox recently cut Game Pass prices in response to player feedback, as stated on Xbox Wire: 'Our players cover a wide breadth of geographies, preferences, and tastes, so while there isn't a single model that's best for everyone, this change responds to a lot of feedback we've gotten so far. We'll continue to listen and learn.' Call of Duty titles will no longer launch day one on Game Pass and instead join during the holiday season after release. Sharma, who recently assumed the CEO role, has made other changes including ending the 'this is an Xbox' marketing campaign, which she said 'didn't feel like Xbox.' She expressed 'no tolerance for bad AI' amid concerns over its use in Xbox products. A leaked internal memo from Sharma noted that Game Pass had become 'too expensive for players,' aligning with the price adjustments.

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Xbox CEO Asha Sharma stated she has not yet decided on returning to console exclusives, opting for a data-driven approach. In an interview and open letter released on April 24, Sharma and content chief Matt Booty outlined plans to fortify Game Pass, invest in hardware affordability, and establish a predictable content cadence. The announcements coincide with a new Xbox logo and leaks of a Game Pass Starter Edition.

Asha Sharma, Microsoft's new gaming CEO, has reportedly discussed bundling Xbox Game Pass with Netflix to reduce costs for subscribers. These efforts follow recent price increases for the service. The ideas emerged from conversations with Netflix co-CEO Greg Peters.

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Microsoft has confirmed that gaming CEO Asha Sharma retired the controversial 2024 'This is an Xbox' campaign, stating it 'didn’t feel like Xbox,' as part of a brand reset emphasizing console roots. The move follows fan and internal backlash, amid leadership changes and next-gen Project Helix hardware plans.

Xbox has sent bundles of Project Helix merchandise, including apparel and a signed card from CEO Asha Sharma, to content creators and influencers. Accessibility advocate Steve Saylor shared his excitement on social media.

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Microsoft has announced an Xbox Partner Preview showcase scheduled for Thursday, March 26, at 5pm UK time. The event will feature updates on third-party games including Ryu Ga Gotoku's Stranger Than Heaven, Stalker 2: Heart of Chornobyl, and The Expanse: Osiris Reborn. It marks the first such broadcast since Phil Spencer's retirement and the appointment of new gaming CEO Asha Sharma.

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