Game Pass
Xbox CEO Asha Sharma holds off on exclusivity decisions
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Xbox CEO Asha Sharma stated she has not yet decided on returning to console exclusives, opting for a data-driven approach. In an interview and open letter released on April 24, Sharma and content chief Matt Booty outlined plans to fortify Game Pass, invest in hardware affordability, and establish a predictable content cadence. The announcements coincide with a new Xbox logo and leaks of a Game Pass Starter Edition.
Microsoft is creating a new Game Pass tier called Project Saluki to target Chinese gamers. The move comes amid strong growth in the Chinese video game market.
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Microsoft's Xbox hardware revenue fell 33 percent year-on-year in Q3 FY2026, despite overall company revenue rising 18 percent to $82.9 billion. Gaming revenue declined seven percent, prompting Xbox leaders to pledge renewed focus on core fans. The firm recently cut Game Pass prices in response to customer feedback.
Asha Sharma, Microsoft's new gaming CEO, has reportedly discussed bundling Xbox Game Pass with Netflix to reduce costs for subscribers. These efforts follow recent price increases for the service. The ideas emerged from conversations with Netflix co-CEO Greg Peters.
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Microsoft has announced an Xbox Partner Preview showcase scheduled for Thursday, March 26, at 5pm UK time. The event will feature updates on third-party games including Ryu Ga Gotoku's Stranger Than Heaven, Stalker 2: Heart of Chornobyl, and The Expanse: Osiris Reborn. It marks the first such broadcast since Phil Spencer's retirement and the appointment of new gaming CEO Asha Sharma.
Microsoft has deployed its November Xbox update, featuring the beta launch of Gaming Copilot on the mobile app for real-time gaming assistance. The update also broadens the Full Screen Experience to more Windows 11 devices and extends cloud gaming to new regions like India. Additional enhancements include controller customizations and expanded game access options.
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Microsoft and ASUS have rolled out new updates for the ROG Xbox Ally handheld, introducing Default Game Profiles in preview to optimize frame rates and battery life for supported games. These profiles automatically adjust settings for smoother gameplay without manual tweaks. Additional improvements enhance performance and usability across the device.
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