LG Electronics and Qualcomm to unveil AI computing solution for cars

LG Electronics plans to unveil an AI-based high-performance computing solution for automobiles, developed with Qualcomm Technologies, at a major U.S. consumer electronics show next month. The platform targets digital cockpits in advanced vehicles, using generative AI tools to improve driver experiences. This collaboration aims to position LG at the forefront of the shift from software-defined to AI-defined vehicles.

LG Electronics announced on December 11, 2025, that it will unveil a new artificial intelligence-based high-performance computing solution for automobiles, developed jointly with Qualcomm Technologies Inc., at the Consumer Electronics Show in Las Vegas in January. The Korean company will showcase the AI Cabin Platform designed for automakers, which applies to digital cockpits in advanced vehicles. It incorporates various generative AI tools, such as vision and image generation models, into infotainment systems to enhance drivers' experiences.

The partnership seeks to propel LG Electronics into leadership in the AI-defined vehicles (AIDV) sector, extending beyond the software-defined vehicle (SDV) market. "Based on the verified technology and credibility in the global market, we will expand our strong business collaboration to lead the transition to AIDV from SDV," said Eun Seok-hyun, executive vice president of LG Electronics, in a release.

This development underscores the growing integration of AI in the automotive industry, highlighting LG's potential role in future mobility innovations. The CES reveal is expected to demonstrate the platform's practical applications to industry stakeholders.

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Korean tech firms Samsung, LG, and Hyundai showcase AI robots, laptops, and 'Physical AI' innovations at bustling CES 2026 in Las Vegas.
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Korean firms highlight AI innovations at CES 2026

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Ahead of CES 2026 in Las Vegas, major Korean tech firms including LG Electronics, Hyundai Motor Group, and Samsung Electronics unveiled AI-centric products and visions. They presented strategies like 'AI in Action' and 'Physical AI,' showcasing advances in robotics, laptops, memory, and more across daily life and industry. The events emphasized AI extending beyond screens into real-world applications.

Samsung Electronics unveiled its vision for an AI-driven lifestyle on Sunday at its First Look event in Las Vegas, ahead of CES 2026. Under the theme 'Your Companion to AI Living,' the company introduced AI-integrated products and services spanning TVs, home appliances, and healthcare. Roh Tae-moon, CEO of the Device Experience Division, stressed delivering a seamless AI experience.

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At CES 2026 in Las Vegas, companies showcased technologies aimed at easing daily life through automation and AI, but many innovations raised concerns about isolation and over-reliance on machines. LG kicked off the event with its 'ambient care' concept, where smart devices and robots handle routine tasks. The overall atmosphere highlighted a future that feels both convenient and dystopian.

Following its unveiling at CES 2026, LG Electronics will conduct real-world testing of its AI home robot CLOiD next year, prioritizing safety and reliability, CEO Lyu Jae-cheol announced. Rapid robotic advances could accelerate commercialization.

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At the Consumer Electronics Show in Las Vegas, companies like Nvidia, Razer, and HyperX unveiled AI-enhanced gaming technologies aimed at improving performance and user experience. These reveals highlight the growing integration of artificial intelligence in gaming peripherals and software. While some are immediate updates, others remain conceptual prototypes.

Building on the recent Optimus robot demo at Berlin's Christmas market, Tesla is accelerating its AI focus to transform mobility and robotics by 2026—despite robotaxi delays—with plans for advanced Optimus humanoids, AI5 chips, a next-gen sports car, Tesla Semi expansions, and energy innovations.

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Tesla has been recognized as a leader in software-defined vehicles at the 2026 SDV Innovator Awards. The awards, presented during CES 2026 in Las Vegas, honored two key Tesla employees for their contributions to AI, autonomy, and vehicle software. This accolade highlights Tesla's pioneering role in treating cars as evolving software platforms.

 

 

 

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