Volvo Car USA will discontinue sales of the EX30 and EX30 Cross Country electric SUVs in the US market after the 2026 model year. The decision follows challenges including tariffs, production shifts and weak sales. The models will continue in other markets.
Volvo announced it is winding down US-bound production and imports of the EX30 and EX30 Cross Country, with the last vehicles completing the 2026 model year by the end of summer. A Volvo representative confirmed: “Volvo Car USA has decided to end sales of the EX30 and EX30 Cross Country in the US market after the 2026 model year.” The move comes amid financial and market pressures, including rising tariffs and declining sales of electrified vehicles, which fell 60.5% in the US in 2025 compared to 2024. Volvo sold 5,409 EX30 units in the US that year. The EX30, a subcompact SUV first announced in 2023 as an affordable option starting below $35,000, faced hurdles from the start. Initial plans to build it in China shifted to the Ghent, Belgium plant due to Biden administration tariffs. Preproduction software issues delayed its US arrival to late 2024, with sales ramping up in early 2025—just as new Trump administration tariffs took effect. Current US pricing starts at $40,344, reaching nearly $50,000 for the dual-motor version. Despite the cancellation, Volvo stated the EX30 will remain available in global markets, Mexico and Canada. Separately, its EX90, built in South Carolina, halted 2026 model year exports to Canada due to retaliatory tariffs. A representative emphasized: “Volvo Cars' commitment to electrification and our customers remains unchanged, and we look forward to continuing to bring exciting new electrified options to our customers in the US, including the all-new EX60 and upgraded EX90.” The company maintains its goal of a fully electrified global lineup by 2030.