Major Brazilian companies are distributing monthly artificial intelligence credits so employees can experiment with models like ChatGPT and Claude. The initiative aims to encourage useful tool creation and boost technology adoption in daily operations.
Nubank employees receive about one thousand reais monthly in credits to use ai platforms. The company invests 500 thousand dollars per month overall and internally highlights staff who use the technology most, linking the data to performance evaluations.
Magalu has already moved 180 ai projects into production since 2025 after testing more than 250 initiatives. CEO Frederico Trajano stated that token investment represents a small fraction of the one billion reais annual capex, while director Caio Gomes encourages practical experimentation across all areas.
At Nvidia, each employee may spend up to 10 thousand dollars monthly on ai according to initial reports, though later details suggest annual figures. Director Marcio Aguiar highlighted personal use for summarizing emails and familiarizing teams with products.
Companies like Magalu combine open and closed source models on their own infrastructure to avoid reliance on external providers. Google Cloud notes that clients are moving beyond testing toward scaling projects into production.
