Mexico's married population has declined from 47.6% in 2005 to 36.3% in 2025, while singles increased slightly, according to data from the National Institute of Statistics and Geography (Inegi). Free unions grew from 11.1% to 17.6% over the same period. In Mexico City, a survey shows 56% celebrate Valentine's Day, with greater enthusiasm among youth and Morena sympathizers.
Mexico's marital situation has changed significantly over the last two decades, according to an Inegi report published for Valentine's Day. In 2005, 47.6% of the population over 15 was married, a figure that fell to 36.3% in 2025. Over this period, people in free unions increased from 11.1% to 17.6%, and singles from 31.9% to 33.2%. Additionally, the proportion of separated individuals rose from 3.1% to 4.8%, and divorced from 1.2% to 2.1%.
People who are married or in free unions report greater satisfaction with their affective life compared to singles, according to Inegi data.
In the economic sphere, only 1% of the population links their savings goals with their partner, per Fintual. Investments related to weddings or engagement rings are seen as short-term goals: 54% of men view them as immediate objectives, while 44% of women classify them between 13 and 60 months. “When you invest long-term, it's not just about the contributions you make, but also how those resources are reinvested over time,” explained Leonardo Castillo, personal finance expert at Fintual. States with the highest preference for couple savings include Mexico City, State of Mexico, Nuevo León, Jalisco, and Querétaro, with an average user age of 30.
Meanwhile, an El Financiero survey in Mexico City, conducted with 500 adults by phone in January, shows 56% celebrate February 14, while 44% do not. Men celebrate at 59%, compared to 52% of women. By age, 73% under 30 celebrate, 67% between 30 and 49, and only 30% over 50. Politically, 68% of those identifying as left-leaning celebrate, versus 48% center and 49% right. Among Morena sympathizers, the rate reaches 72%, versus 49% opponents and 38% non-partisans.
