Alpine Formula 1 driver Pierre Gasly has become an ambassador for the French fashion brand Lacoste. He will represent the iconic Lacoste polo shirt. Lacoste executives praised his performance and style.
Pierre Gasly, driver for the Alpine Formula 1 team, has taken on a new role as brand ambassador for Lacoste. In this position, he serves as the face of the brand's famous polo shirt, which Gasly called its 'strongest expression: a piece born on the tennis court that has become a symbol of effortless elegance,' according to WWD. The announcement highlights Gasly's expanding presence in fashion beyond racing. Lacoste chief executive officer Eric Vallat stated that Gasly 'perfectly embodies the spirit of performance and tenacity.' Vallat added, 'his international career, his high standards and his affinity with disciplines such as tennis and golf strongly resonate with our universe. We are delighted to welcome him among the maison’s ambassadors and to open a new chapter with him.' On social media, Lacoste posted: 'We are proud to welcome Pierre Gasly as our new Brand Ambassador. His determination, high standards and refined sense of style—along with his passion for disciplines like tennis and golf—naturally reflect the values that continue to shape the Maison today. A natural connection, captured in the details as he wears the iconic L.12.12 polo.' Gasly has long expressed interest in fashion, crediting Lewis Hamilton for opening doors in Formula 1. 'It's important to say that without him, things would be different these days,' Gasly told Sky Sports F1 in 2023. He has attended Paris Fashion Week, sitting front row at shows for Louis Vuitton, Christian Louboutin and Bluemarble. On the track, Gasly has started the 2026 season strongly, with finishes of 10th, eighth and sixth in the first three grands prix. He stands eighth in the drivers' championship, while Alpine, now a customer team of Mercedes, holds fifth in the constructors' standings.
