Believe music company nears 10 percent global digital market share

Believe has grown into a multibillion-dollar music company with nearly 10 percent of the global digital music market. Founders and executives credit early bets on emerging artists and agility in key regions.

Believe founder Denis Ladegaillerie said the company's global digital music market share is close to 10 percent. This position translates specific moves into tens of millions of dollars in value, he added. The firm ranks among the top three players in Asia, Europe and the Middle East and is now turning attention to North America.

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Realistic illustration of Deezer app showing 44% AI-generated music uploads surge, with rising graphs, AI music visuals, and fraud alerts for a news article.
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Deezer reports 44% of music uploads are now AI-generated amid rising fraud concerns

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Deezer disclosed on May 4 that 44 percent of all songs uploaded to its platform—around 75,000 daily—are AI-generated, up sharply from 10 percent in January and 28 percent last September. Despite this surge, the tracks account for just 1-3 percent of listening time, thanks to detection tools that flag 85 percent for demonetization and exclude them from recommendations.

The IFPI Global Report 2026 reveals that global recorded music revenues surpassed $30 billion for the first time in 2025, marking the 11th consecutive year of growth. Revenue growth accelerated to 6.4%, driven by gains in Asia and strong performances in subscription streaming and physical formats.

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Sony Music Publishing claimed the top spot in Billboard's 2025 music publisher rankings for both the Hot 100 and Top Radio Airplay charts. The company achieved a 28.33% market share on the Hot 100 and 29.85% on Radio Airplay, driven by stakes in numerous hit songs. Warner Chappell Music ranked second on both charts.

The German Music Industry Association has published its annual figures. Although streaming services and AI productions are popular, the desire for quality remains unbroken, as evidenced by rising vinyl sales.

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Justin Bieber has become the artist with the most monthly listeners on Spotify worldwide, hitting an all-time peak following his Coachella headline sets. His streams surged dramatically during and after the festival, with numbers climbing to over 141 million as of May 5. The boost revitalized tracks across his catalog, including older hits and recent singles.

Justin Bieber recorded his biggest streaming day of the year following his Coachella headline performance. U.S. streams of his music reached 24.6 million on April 12, according to Luminate data. Spotify reported a 250 percent global increase on the platform.

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Puig, the Spanish beauty conglomerate, announced a 4.7% like-for-like revenue increase to €1.2 billion in the first quarter of 2026. The company outperformed the premium beauty market amid challenges in key regions. CEO Jose Manuel Albesa highlighted strong growth in makeup and skincare.

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