Colombian singer Beéle, a 23-year-old from Barranquilla, has been announced as the new global ambassador for the footwear brand Vans. This partnership comes as Vans marks its 60th anniversary with a legacy in urban culture. Beéle, whose real name is Brandon de Jesús López Orozco, has risen to fame with millions of streams on digital platforms and collaborations with artists like Shakira and Nicky Jam.
Brandon de Jesús López Orozco, known artistically as Beéle, is a 23-year-old singer from Barranquilla who has quickly expanded his career in Latin music. His songs have garnered millions of plays on digital platforms, and he has recently collaborated with figures like Shakira and Nicky Jam. He has also completed a concert tour with sold-out tickets, solidifying his presence in the music scene.
Vans, the California-based brand founded in 1966, has been a staple in urban fashion for six decades. Historically tied to skateboarding, music, and street art, Vans became associated in the 1990s with alternative rock and youth communities. This link to cultural creativity remains a core part of its identity.
The announcement of Beéle as global ambassador aligns with the release of two new footwear models: Upland and Knu Skool. These designs revive the 1990s aesthetic, tailored to current trends. The partnership aims to bolster Vans' image in fashion and youth culture.
