Haircare market forecast to grow 24 percent by 2030

The global haircare category is on track for significant expansion, with forecasts showing 24 percent growth by 2030 to reach £129 billion. This surge is expected to outpace makeup and fragrance sectors. Rising consumer focus on scalp health and ingredient innovation is driving the trend.

According to Euromonitor data, haircare is benefiting from increased awareness of issues like dryness, aging, and thinning linked to GLP-1 drugs. Brands are responding with clinical ingredients and targeted products. Recent activity includes biotech launches and major investments in the category.

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L’Oréal Group posted a 7.6% like-for-like revenue increase to €12.2 billion in the first quarter of fiscal 2026, exceeding analyst expectations. The results marked an acceleration from the previous quarter. CEO Nicolas Hieronimus credited innovation and e-commerce strength for global market share gains.

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The global candle market reached USD 10.5 billion in 2024 and is projected to hit USD 16.3 billion by 2033, according to IMARC Group. This expansion reflects rising consumer interest in aromatherapy, home decor, and sustainable products. Key drivers include mental well-being needs and social media influences.

Industry experts predict that 2026 fragrance trends will focus on layering scents, reinventing classics, and exploring niche options. Nordstrom beauty director Autumne West notes a shift away from single signature scents toward a 'fragrance wardrobe' that changes with mood and season. Standout elements include sophisticated fruity notes, matcha, and innovative formats.

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The 45-year-old Expo West conference in Anaheim highlighted innovations in natural and organic products, drawing 60,000 attendees to explore trends like fiber enrichment and protein fortification. With 3,100 brands exhibiting across 500,000 square feet, the event reflected a $342 billion industry focused on wellness and longevity. Marketers emphasized functional benefits in foods and beverages amid rising consumer interest in health optimization.

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