The global haircare category is on track for significant expansion, with forecasts showing 24 percent growth by 2030 to reach £129 billion. This surge is expected to outpace makeup and fragrance sectors. Rising consumer focus on scalp health and ingredient innovation is driving the trend.
According to Euromonitor data, haircare is benefiting from increased awareness of issues like dryness, aging, and thinning linked to GLP-1 drugs. Brands are responding with clinical ingredients and targeted products. Recent activity includes biotech launches and major investments in the category.