内地品牌推动香港零售业复苏,不再局限于餐饮业

2026年前四个月,内地品牌占香港零售业新进品牌的五分之一以上,业务重心已从餐饮业扩展至时尚、美妆及其他领域。

房地产咨询公司仲量联行(JLL)报告指出,今年1月至4月,内地品牌占香港零售业新进品牌的比例超过20%,而2025年全年这一比例约为30%。

这些品牌的构成发生了显著变化。今年第一季度,仅有25%的内地新进品牌从事餐饮业务,而2025年这一比例高达73%。

仲量联行研究部资深董事钟楚如表示,内地品牌正更加注重设计、产品质量和品牌形象。她补充道,新进品牌目前涵盖了时尚、美妆、护肤品、香水、皮具和珠宝等领域。

分析人士预计,香港将继续吸引此类品牌,在城市市场复苏进程不均衡的情况下,帮助业主填补空置的零售空间。

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