Hong Kong businesses target drivers in new southbound vehicle scheme

Following the launch of the 'Southbound Travel for Guangdong Vehicles (Entry into Urban Area)' scheme—which saw nearly 100 cars enter Hong Kong on day one—local firms are offering parking discounts and accommodation deals, while social media users sell driving courses and licence services to mainland motorists.

The scheme allows up to 100 approved private cars from Guangdong to enter Hong Kong's urban areas daily via the Hong Kong-Zhuhai-Macau Bridge. Secretary for Transport and Logistics Mable Chan confirmed nearly 100 vehicles crossed on Tuesday, with the first arriving around 12:50am.

Drivers like Guo Jingyi highlighted the freedom of private cars for family trips beyond tourist spots. 'We want to go to Sham Tseng for roast goose—something we rarely do as tourists,' she said.

The influx is spurring business: platforms like RedNote offer Cantonese or Mandarin services for Hong Kong driving licences, including one-stop applications. Keywords point to involvement from Sun Hung Kai Properties and apm mall with perks such as parking discounts and packages to lure drivers.

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Close to 170 mainland Chinese motorists are expected to arrive in Hong Kong on Saturday under an expanded cross-border travel scheme. The Southbound Travel for Guangdong Vehicles scheme now covers nine cities in the Greater Bay Area with a doubled daily quota.

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Hong Kong authorities plan to expand a driving scheme for mainland motorists to all 21 cities in Guangdong Province by the first quarter of next year due to surging demand.

Authorities in Macao and Zhuhai introduced a smart immigration system at the Hengqin Port on Thursday to speed up cross-border travel. Drivers who register can now clear immigration using only fingerprint and facial scans instead of showing documents.

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Hong Kong residents flocked to Shenzhen on the first day of the Labour Day 'golden week' holiday, attracted by better restaurant service, lower costs and family-friendly attractions. Families budgeted about HK$1,000 (US$128) for a full day covering dining, dental clinics, indoor amusement parks and ice-skating rinks. Crowds packed border stations like Lok Ma Chau and Lo Wu.

Hong Kong authorities uncovered 23 cross-boundary counterfeiting cases in a joint operation with mainland China and Macau in April, seizing about 46,000 items worth HK$16 million. The operation targeted express couriers and lorries at the Hong Kong-Zhuhai-Macau Bridge. Two drivers were arrested and released on bail.

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