Hong Kong businesses target drivers in new southbound vehicle scheme

Following the launch of the 'Southbound Travel for Guangdong Vehicles (Entry into Urban Area)' scheme—which saw nearly 100 cars enter Hong Kong on day one—local firms are offering parking discounts and accommodation deals, while social media users sell driving courses and licence services to mainland motorists.

The scheme allows up to 100 approved private cars from Guangdong to enter Hong Kong's urban areas daily via the Hong Kong-Zhuhai-Macau Bridge. Secretary for Transport and Logistics Mable Chan confirmed nearly 100 vehicles crossed on Tuesday, with the first arriving around 12:50am.

Drivers like Guo Jingyi highlighted the freedom of private cars for family trips beyond tourist spots. 'We want to go to Sham Tseng for roast goose—something we rarely do as tourists,' she said.

The influx is spurring business: platforms like RedNote offer Cantonese or Mandarin services for Hong Kong driving licences, including one-stop applications. Keywords point to involvement from Sun Hung Kai Properties and apm mall with perks such as parking discounts and packages to lure drivers.

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