Nvidia's DLSS 5 video blocked by Italian network's copyright claim

An Italian television network, La7, has filed copyright claims against Nvidia's official YouTube channel and several content creators over footage from Nvidia's DLSS 5 announcement video. La7 used clips from the video in its own podcast uploaded on April 4, 2026, despite Nvidia posting the original on March 16. The claims have blocked Nvidia's video and others discussing the technology.

La7 issued the claims after uploading its podcast episode 'Coffee Talk 04/04/2026,' which included segments from Nvidia's 'Announcing NVIDIA DLSS 5' video. Content creators such as Scrubing, Last Stand Media, Luke Stephens, and Destin Legarie reported strikes on their DLSS 5 coverage videos, all posted before La7's upload. Nvidia's channel faced the same issue, with its announcement video currently blocked worldwide on YouTube. Destin Legarie highlighted the timeline discrepancy on X, noting his video was posted on March 16, 2026, while La7 acted later. 'I recorded and posted my video on 03/16/2026. LA7 used my content on 04/04/2026 and then filed a copyright on my channel?' Legarie wrote. YouTube explained the claims as automatic Content ID matches, advising creators to dispute and wait up to 30 days for La7's response. Nvidia has not commented publicly on the matter. The incident underscores ongoing criticisms of YouTube's automated copyright system.

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Illustration depicting Nvidia CEO Jensen Huang announcing DLSS 5 at GTC conference contrasted with gamers' backlash memes and criticism.
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Nvidia teases DLSS 5 as gamers express backlash

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Nvidia unveiled DLSS 5 at its GTC conference, calling it the biggest breakthrough in computer graphics, but gamers have reacted with memes and criticism over changes to game visuals. CEO Jensen Huang dismissed the backlash, stating gamers are completely wrong and developers retain artistic control. The technology is set for release in the fall.

Nvidia unveiled DLSS 5, its latest upscaling technology, on Monday, prompting widespread backlash from game developers concerned over alterations to artistic intent. Developers described the AI-enhanced visuals as overriding original game designs, with strong negative reactions shared in interviews and online. Nvidia CEO Jensen Huang defended the tech, asserting developers retain full control.

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Nvidia has teased DLSS 5, a new real-time neural rendering technology that uses generative AI to enhance lighting and textures in games. The feature has drawn overwhelmingly negative reactions from gamers and developers for producing uncanny, homogenized visuals. Nvidia insists developers retain full artistic control.

Nvidia has supported its Shield TV streaming device for a full decade, outpacing other Android hardware in long-term updates. The company released the first model in 2015 and continues to provide fixes and features as of 2025. Senior VP Andrew Bell describes the effort as a labor of love driven by internal passion.

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Capcom has stated it will not include AI-generated materials in its game content, as revealed in an investor briefing on March 23, 2026. The company plans to use AI tools to improve efficiency in development processes like graphics, sound, and programming. This comes amid backlash over Nvidia's DLSS 5 implementation in Resident Evil Requiem.

Dolby Laboratories has filed a lawsuit against Snap Inc., alleging that Snapchat infringes on four of its patents through its use of the AV1 video codec. The suit, filed in the US District Court for the District of Delaware, challenges AV1's status as a royalty-free technology. Dolby seeks an injunction and a jury trial to enforce licensing obligations.

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YouTube CEO Neal Mohan has announced that creators will soon be able to produce Shorts using AI-generated versions of themselves. This move aims to enhance creative tools while addressing concerns over deepfakes and low-quality AI content. The platform views AI as a means of expression rather than a substitute for human creativity.

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