A Pulse Asia survey conducted from May 3 to 7 found that 83 percent of Filipinos use online platforms as news sources, with Facebook leading at 75 percent. The poll was commissioned by the Stratbase group as the first pre-election survey for the 2028 elections.
The survey revealed that 38 percent of respondents chose YouTube and 11 percent selected TikTok as news sources. Only 10 percent said they use online news sites. Respondents could pick up to three sources, which caused the totals to exceed 100 percent.
Television remained a key medium with 64 percent reliance, followed by family and friends at 31 percent. Radio was selected by 27 percent while newspapers were chosen by just 3 percent.
Stratbase founder Dindo Manhit said the battle for public opinion in 2028 will be fought largely online. He added that candidates must still communicate across multiple platforms to build a national constituency.